B2B Marketing & Business Development
Whole Product Strategy
What ecosystem or third party supply chain support do you need for your revolutionary but unproven technology? How do you convince the members of that ecosystem to invest now ahead of mainstream adoption? Calibra works with you to identify the ecosystem dependencies and strategies for successfully accelerating the adoption of your products.
How do you establish your technology if it’s a new product category that the market doesn’t understand? If you are entering an existing market, how do you establish clear differentiation? Calibra helps identify unique ways to brand your company and your technology to establish new markets and successfully differentiate in existing ones.
Have you wondered how to break through that invisible barrier to becoming a valued partner, not just a vendor, to industry leading companies? Have you been disappointed by a lack of commitment from your partners? Calibra helps you identify a vision match with your partner at the executive level and implements an operational model to deliver joint results for both of you.